Tuesday, January 15, 2008

Vocus and Hostway Corporation Announce New SEO

Vocus, Inc (NASDAQ: VOCS), a leading provider of on-demand software for public relations management, and Hostway Corporation, the global hosting and web services leader, announced today that they will enable Hostway's customers to distribute press releases via Vocus' PRWeb.

For those of you that don't know Vocus acquired PRWeb in August of 2006. The acquisition of PRWeb positions Vocus as a very large player in the world of online Public Relations. The partnership between PRWeb/Vocus and Hostway is an interesting one and has been long awaited, as it was heavily pursued by the FORMER EXECUTIVE TEAM of Affinity Internet, mainly by William Toll previous Director of Product Management, PRIOR to the acquisition of Affinity Internet by Hostway in April 2007.

I am glad to see that my previous employer was finally able to make this partnership work. Their clients will be pleasantly surprised by how well this can work for their search engine optimization efforts. It's too bad that the Press Release they created to announce the program was not optimized as well as it could have been for keywords that should have linked to their SEO Services, such as, SEO, Search Engine Optimization Services or SEO Consulting, just my opinion.

Check out the story anyway it was a good read and the service is definitely one that everyone should incorporate in their strategic internet initiatives.

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1 comment:

Stephanie Faskow said...

I agree that they could have done much more to promote and optimize the press release to capitalize on Hostway's Online Marketing Services, but like you, I'm very happy that the partnership finally went through.