Friday, August 10, 2007

Top Ranking - How Important is it?

Today I had an experience with a client who was all about wanting top positioning in the search engines. Everyone wants to be number one but it is not always possible and with search engines such as Google making many updates to their search results it is very unlikely that any position will ever remain the same for extended periods of time. That said, one must think of other areas of concentration aside from just position or being above your competitor. More concentration must be paid to increased exposure, traffic and conversion – meaning sales or leads.

Now while I tried to explain this to the client he really did not want to hear it. He wanted guarantees and in this industry everyone knows that companies who give guarantees are typically just trying to take your money. Google has a section on their website which talks specifically of SEO firms to be wary of, visit Google Webmaster Tools for more information on this subject. Back to the client, the funny thing about it is that this particular client was no where to be found online and now he has over 25 top 10 placements and multiple pages indexed. In addition to the fact that his traffic tripled in just 9 months, and that I can say is improvement in one’s search results, numbers just simply do not lie.

The lesson to be learned here is as a new business try not to focus so much on where your competitors are appearing on the search engines and try to focus more on increasing your exposure online by increasing your traffic naturally over time, there are many ways to do this of which I will talk about at a later date. If you are as good as your competitors and your site is offering enough content to support this then eventually your site will climb the ranks as your competitors have (as long as you do not do anything sneaky) it just takes time.

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