I talk to so many people on a regular basis about their websites and what they can do to help themselves gain more exposure online. I tell them its simple, offer more content within your site and eventually it will happen for you, but it certainly will not happen overnight. There are other things that can be done as well but the most important thing to do is pay attention to the content within your site. One of my biggest challenges day in and day out is talking to business owners about expectations. Many people build a website thinking that once the site is launched traffic will come and people will begin to buy their products or services. Remember the saying, “Rome was not built in a day”?
When first getting started, just like with any business, it is important to earn credibility. You can’t just open your doors to the public and expect them to come into your store and buy any more than you can expect a search engine to place you on page one of their results so that traffic will stream to your site right away, that would be silly.
So as a small business owner what do you do? Make a plan and really think about the best way you can present your products and services within your website. Inform your prospects and guide them by creating a content rich website that will not only help them to understand what you offer but will also help the search engines understand who you are.
Take a peek at this article The Keys to Creating a Small Business Website, and get going! There is exposure to be had and revenue to be earned!
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