Showing posts with label online marketing. Show all posts
Showing posts with label online marketing. Show all posts

Thursday, January 3, 2008

Blogging is a Powerful Online Marketing Tool

Recently I posted a blog about how my daughter and I were having problems accessing her favorite website “webkinz”. Their website was having some serious issues with uptime and the volume of traffic was extremely high on Christmas Day so virtually nobody was able to login and adopt their pets.

In my total frustration I posted a blog about our webkinz problems. Low and behold there were many others who were feeling the exact same way we did. To my surprise my blog popped up in the SERPS (search engine results pages) the same day I had posted it and the traffic to my blog soared. Although I did not realize it until almost 5 days later when went back to check my traffic stats.

Knowing this it seems like a no brainer to continue to blog in this fashion attempting to drive more and more traffic to my blog which can hopefully find its way back to my website. The point I am trying to make is blogging has been said to be a very powerful and FREE Online Marketing Tool that many small business owners are not wrapping their hands around just yet and they seriously need to. So don’t wait any longer, start a blog today.

Wednesday, January 2, 2008

Whopper Freakout is Brilliant Branding Offline and Online

The last month or so I have been seeing the commercial about Whopper Freakout, and I have to say those commercials crack me up. They took me back to those candid camera days, are you old enough to remember those? Allen Funt hosted the shows and basically pulled pranks on everyday people. What a great concept.

Well with Burger King they were out to make a point, that the Whopper is King – America’s favorite burger! So what would happen if they just removed it from their menu, well the commercials show snippets of actual events that took place real emotions from customers. One person even said “So what are you going to put on the logo now? Home of the, whatever we got?” They even showed two guys who looked like they were straight out of the 70’s saying, “Burger King without the Whopper? You may as well call it Burger Clean!” They even brought in the King to break the good news to their customers, that is was just a joke. All I can say is this is brilliant branding once again by Burger King’s marketing team.

Burger King has brought out some of the most interesting online marketing ideas such as the subservient chicken, simpsonizeme, and now the Whopper Freakout. If you have not gone to their website to check out all of the footage do so soon because it is funny and well worth the 7 minutes.