Just saw a commercial for the new Intuit quick site builds. What bugged me about this commercial was how they were quick to say “Get a FREE website and get found today,” If the offer is too good to be true then it probably is. I don’t think it is right that companies offer products like this and essentially prey on people who really do not understand what it takes to be found on the internet. You don’t just slap some content together click publish and “get found” in the search results as their commercial implies. This may be far-fetched but I just think that companies should be more forthcoming with consumers who are looking for ways to make money online with a brand new website. Buyer beware, if you are looking to start a new business online do the necessary research and find out what it will really take to market your site to the masses. Get educated and understand the essentials of marketing your website online.
Just my own $.02.
Showing posts with label marketing is essential. Show all posts
Showing posts with label marketing is essential. Show all posts
Tuesday, October 13, 2009
Tuesday, February 5, 2008
Website Grader Gives Out Free SEO Tips
Every once in a while I come across a good tool that catches my eye. Well this particular tool is a Website Grader essentially. It will ask you a few questions and spider your site to access some key information related to how the site has been optimized for search engines and spits out a report fairly quickly to review. You will even get a competitive analysis! This is a great way to initiate any SEO project to get preliminary data on a website. The only thing it did not pick up was my blog which is odd because my blog has been up longer than Marketing is Essential.
Try it out, just type in your Website address, and watch it spit out a report detailing what you can do to boost your site’s SEO juice. Pay attention to your grade as you adjust your website to meet your goals this report should be updating your initial grade!!
Good luck!
read more digg story
Try it out, just type in your Website address, and watch it spit out a report detailing what you can do to boost your site’s SEO juice. Pay attention to your grade as you adjust your website to meet your goals this report should be updating your initial grade!!
Good luck!
read more digg story
Wednesday, August 22, 2007
Pay Per Click or Search Engine Optimization? That Is The Question!
Since I work so closely with businesses that are just getting started online I come across this question quite often. Do I start a pay per click campaign or is search engine optimization the way to go? Often I respond with a very quick, “You need to do both!” I feel very strongly about ensuring a website is getting as much exposure as possible. Many years ago it was fairly easy to get strong positioning in the search engines – mainly Google. This has changed significantly and as a result new businesses find themselves struggling to get traffic if they do not plan effectively. Understanding the differences for both efforts is crucial so let’s go over some very specific details first:
What is Search Engine Optimization?
By definition search engine optimization is a process of overseeing a website to ensure its ability to attract traffic naturally by achieving strong positioning in the major search engines for specific keyword phrases that are related to your business.
Read more about what search engine optimization is by visiting sites like Search Engine Watch.
What is Pay Per Click Advertising?
By definition pay per click advertising is a marketing effort that enables a website to bid on keyword phrases related to one’s business which can appear in the search results pages of major search engines. Visitors can find your ads online with ease, once they click on your ad you pay for that click. The cost is based on the competitiveness of the keyword associated with others who are also bidding on the same terms.
Want to start your own pay per click campaign, it is easy to do with Google Adwords.
Now back to the question of whether or not to do one vs. the other. Natural traffic is free, while pay per click is paid traffic. All in all traffic is traffic and the more exposure you can achieve especially during the early phases of getting noticed in the search engines the better. It is important to have a strong online marketing strategy in place that will help to grow your business. Search engine optimization takes time as you earn your place in the search engines and gain respect and trust from engines such as Google.
While you are waiting to get noticed it makes sense to essentially push your site in front of visitors initially with a pay per click campaign. As your site gains more credibility and positioning improves over time your traffic will increase. If you are also managing a pay per click campaign the traffic increase can be quite extensive in addition to your site’s natural traffic from optimization efforts. It is in your best interest as a business owner to ensure your site is being found and a combined effort of pay per click advertising as well as search engine optimization can assist you with this goal.
As always research before you start an effort such as this, understand your market and what it takes to market your business. Should you decide to consult with experts make sure it is a company that understands the essentials in marketing your business online.
What is Search Engine Optimization?
By definition search engine optimization is a process of overseeing a website to ensure its ability to attract traffic naturally by achieving strong positioning in the major search engines for specific keyword phrases that are related to your business.
Read more about what search engine optimization is by visiting sites like Search Engine Watch.
What is Pay Per Click Advertising?
By definition pay per click advertising is a marketing effort that enables a website to bid on keyword phrases related to one’s business which can appear in the search results pages of major search engines. Visitors can find your ads online with ease, once they click on your ad you pay for that click. The cost is based on the competitiveness of the keyword associated with others who are also bidding on the same terms.
Want to start your own pay per click campaign, it is easy to do with Google Adwords.
Now back to the question of whether or not to do one vs. the other. Natural traffic is free, while pay per click is paid traffic. All in all traffic is traffic and the more exposure you can achieve especially during the early phases of getting noticed in the search engines the better. It is important to have a strong online marketing strategy in place that will help to grow your business. Search engine optimization takes time as you earn your place in the search engines and gain respect and trust from engines such as Google.
While you are waiting to get noticed it makes sense to essentially push your site in front of visitors initially with a pay per click campaign. As your site gains more credibility and positioning improves over time your traffic will increase. If you are also managing a pay per click campaign the traffic increase can be quite extensive in addition to your site’s natural traffic from optimization efforts. It is in your best interest as a business owner to ensure your site is being found and a combined effort of pay per click advertising as well as search engine optimization can assist you with this goal.
As always research before you start an effort such as this, understand your market and what it takes to market your business. Should you decide to consult with experts make sure it is a company that understands the essentials in marketing your business online.
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