The Best SEO Tool is SEO Power Suite!

Everyday I go to work and find myself buried in “what ifs”. What if I had more time, what if I had more staff…

I work with a company who owns 30+ websites, and I am only one person doing the best I can to follow the best practice I know how of going after linking opportunities, creating compelling optimized copy, and monitoring all the sites to ensure we are staying on track with increasing traffic that will benefit the organization. Now granted I probably need a couple more people to help, but I also need good tools that will help streamline all strategies.

There are many free tools out there that can help with watching your rankings, help build a link strategy, analyze your on-site optimization efforts and determine if your content is relevant for keywords you wish to rank for, but many of these free tools are limited.

Lots of SEO folks find that the paid tools are worthless. Why should I pay for a tool when I can get information like that for free? I know you can get it for free but how much time do you have to invest? I am a busy person and I cannot afford to take too much time to search for links, run ranking reports and constantly keep up with what my competitors are doing. So I did some research on paid tools and I found software that has made my life SO much easier. The software is called SEO Power Suite. It is one of the best ones I have seen on the market so far. I have used Web CEO, IBP, and SEO Elite and this software by far has so much more to offer. It has several tools in one suite:

Rank Tracker - this tool allows you to customize ranking reports so you can monitor what is going on with your search results. You can automate it so that it will run when you need it to run.

Website Auditor - this tool will allow you to view what your competitors have done to their web pages to rank well in search engines. After analyzing the data you can use the same techniques and apply them to your site. Brilliant!

SEO Spyglass - this tool alone was the reason I bought the entire SEO Power Suite! The one tool I felt was a tremendous asset. You can literally spy on your top competitors and see what linking strategies they have employed. You can run customized reports easily and the tool will tell you what links they have, where they came from, what their PR is, and even if they actually purchased the link or not! Amazing!! If you are tired of doing the tedious work searching for links yourself this tool is amazing and completely assists in the time factor that is involved of doing this research.

Link Assistant - helps you find additional link partners and assists in providing you with their contact information so you can establish a relationship and hopeful earn that link partnership as well as monitor your link popularity over time.

I would recommend the entire suite of tools, but if you cannot get the entire suite then at the very least try the SEO Spyglass and Link Assistant, you won’t be sorry you did. But if you do decide on the SEO Power Suite, for a small business owner they offer a Professional license. But if you are a Search Marketing Firm or a large organization that hosts many websites then the Enterprise license is for you. Now there is a way to manage your clients or your own websites easily and stress free and gain more insight than you may have in the past as well as cut costs with effective time saving methods that work.

Feel free to leave a comment if you have purchased the tool and let me know what you think of it.

Internet Marketing Tools - Assisting Small Business Owners

These days it seems that everyone claims to be some sort of Internet expert. I have quite a few years of experience and have been lucky enough to work with and be mentored by some pretty talented folks. However, I am always learning more and I try to stay abreast of as much as I can with regard to Internet search and search marketing in general. With my own busy schedule I know how hard it is for me, based on that, I know it must be even harder for small and mid-sized business owners who are at a loss for information I may be privy to, just simply because they are caught up in everyday life of managing their business while I am immersed in finding the next best solution as an Internet Marketing Executive. I am always looking to help business owners with their Internet strategies, so I thought it would be fitting to offer some easy to use tools that will assist business owners as they try to wrap their heads around the idea of marketing their website online with little or no help.

Check for Rankings:

SEO Digger -Just plug in your URL and see what turns up.

Google Webmaster Tools - Gain insight into rankings, keywords, indexed pages (how many pages of your site are in the search engine database) and much more.

Research Keywords:

WordTracker’s Free Keyword Tool

Google Free Keyword Tool

Keyword Spy -Check out information related to your competitors and find out what keywords are important to them.

Sitemaps

XML Sitemap Generator - When you create an XML Sitemap,this file resides in the root directory of your website. It helps to inform the search engines of the pages within your website. This tool can also assist you with creating an HTML sitemap which should reside on your website as a content page, it serves as a table of contents for your visitors and search engines as well.

Links are the backbone of the web

Free Backlink Checker -This tool will not only tell you how many web pages link back to you, but it also shows you the detail so you can visit the page. You can also use this tool to research links for your competitors.

Xenu’s Broken Link Checker - This requires you to download the software, but provides a very easy to read report.

Bad Neighborhood Links - Looks for sites you are linking to and find sites that are linking to you. Remember that you can never control who links to you but you can make sure you are aware of who you link to.

These are just a few helpful tools to start you on your way. Ensuring your website is visible online can ultimately be the turning point for the success, or lack of success, for your online business. Be sure you have educated yourself thoroughly regarding what it takes to gain more exposure online. If you decide that it is too overwhelming and you would rather talk with someone who has the experience to assist you, research and find the right person who understands your individual needs as it relates to your business’ Internet marketing strategies.

Good Luck!