Showing posts with label Paid Search Advertising. Show all posts
Showing posts with label Paid Search Advertising. Show all posts
Thursday, April 1, 2010
Monday, March 2, 2009
Tips for Local Search Campaigns
There are many businesses that are local in nature. What I mean is local businesses who look for an increase in visitors to their website via local traffic online. The goal of many local businesses is to turn to search engines to advertise their websites online in search of this local traffic. Geographic targeting is an easy and sometimes an inexpensive way to reach this goal but there are a few things one must consider when building out these local pay per click campaigns.
In Google Adwords you can choose your geographic location. Not only can you choose the city and the state you would like your ads to appear in, but you could even include a zip code to narrow down your locations.
Choosing keywords is critical, you should not just target general words, consider targeting words that include the city and state as well like:
Blue Widget Ft. Lauderdale
Blue Widget Ft. Lauderdale Florida
Blue Widget Ft. Lauderdale FL
Blue Widget Ft. Lauderdale 33316
Blue Widget Ft. Lauderdale Florida 33316
Assuming you have an ad of interest these keywords should bring you some pretty targeted qualified leads.
Take it one step further; for those who are familiar with Google Adwords and understand the ins and outs of keyword matching you can take your Geo Target campaign to a whole other level.
Once you have your geographic campaign setup create an additional, or companion campaign that is “Nationally” targeted. Yes, I said nationally targeted. But make sure that ALL of your keywords used are listed as “EXACT” matches ONLY. This way you can ensure that you cast an additional net to those folks who may not be in the city of your specific location at the time of their search online.
This is important for businesses like, limo services, or spa services. You might want to just advertise to your cities location, but those who live elsewhere who may be traveling to your city would benefit from seeing your ads appear for services they might be interested while in your city.
Remember when building pay per click campaigns be smart about your local advertising. Should you ever need assistance seek a professional who is well versed in local search and paid search advertising.
In Google Adwords you can choose your geographic location. Not only can you choose the city and the state you would like your ads to appear in, but you could even include a zip code to narrow down your locations.
Choosing keywords is critical, you should not just target general words, consider targeting words that include the city and state as well like:
Blue Widget Ft. Lauderdale
Blue Widget Ft. Lauderdale Florida
Blue Widget Ft. Lauderdale FL
Blue Widget Ft. Lauderdale 33316
Blue Widget Ft. Lauderdale Florida 33316
Assuming you have an ad of interest these keywords should bring you some pretty targeted qualified leads.
Take it one step further; for those who are familiar with Google Adwords and understand the ins and outs of keyword matching you can take your Geo Target campaign to a whole other level.
Once you have your geographic campaign setup create an additional, or companion campaign that is “Nationally” targeted. Yes, I said nationally targeted. But make sure that ALL of your keywords used are listed as “EXACT” matches ONLY. This way you can ensure that you cast an additional net to those folks who may not be in the city of your specific location at the time of their search online.
This is important for businesses like, limo services, or spa services. You might want to just advertise to your cities location, but those who live elsewhere who may be traveling to your city would benefit from seeing your ads appear for services they might be interested while in your city.
Remember when building pay per click campaigns be smart about your local advertising. Should you ever need assistance seek a professional who is well versed in local search and paid search advertising.
Tuesday, October 14, 2008
The 10 Truths Every CMO Should Know About Search Marketing
Last week I attended Search Engine Land’s SMX East show in New York City. What a great time of year to be in New York. My first day there I attended a couple of seminars, day one was not the best for me, but the one that really stood out to me was The 10 Truths Every CMO Must Know About Search Marketing.....
What amazed me about this track was how trivial it was...if you are a CMO, Chief Marketing Officer, I would think you should already know what those 10 truths are.
1 - SEO is an ongoing process – as an executive in a company please don’t ask for miracles, you cannot just optimize your meta tags and think everything is “A OK,” now where are our rankings!!!???
2- The #1 position is not always everything and sometimes not even possible--- NO KIDDING!!! Multiple positions can and should be a blessing...
3 - The long tail is your friend --- if you are a CMO and do not know what the long tail is and that it can bring in extremely qualified traffic then maybe you should not be a CMO! Sorry just my opinion.
4 - Both paid and natural search are equally important. Ask yourself, do you want to increase brand awareness??? Well being seen more often will allow that and then some....
5 - Customers -- hear “their" language not "yours" -- yes by golly darn you betcha -- you should be speaking to your customers telling them what they WANT to hear not what YOU want to say!!
**SIGH** half way through what a CMO should already know!!
6 - Web pages are not the ONLY assets you need to optimize -- come on folks there are Press Releases, blogs, articles so much MORE than just the web pages which should be optimized and even bidded on at times in paid search arenas.
7 - Integration is a must! -- if you are NOT sending the same message in print, that you are on the web there is a serious issue, get it together!
8 - Tools simplify everything -- well I was hoping to get some golden nugget from this statement, and well I didn't, yes tools simplify everything and yes you should be using them to make your life easier, but is there a new one, a better one????? I didn't get anything from this one other than if you are able to utilize tools to make your life easier and it does not have a negative affect on your consumer then good for you ... I already knew that – **SIGH**
9 - Bid on brand terms - if you are not doing this you are completely missing the boat ....enough said..
FINALLY – Number 10!!!
10 - Set goals -- ya think??? All CMO’s should know that goals need to be set, but you need to understand what you are trying to accomplish before you set those goals, be clear, and don’t be unrealistic, please!
Someone told me there were 11 things a CMO should know but I didn't buy it, this pretty much covers it unless someone else can think of something I might have missed. If so, please do chime in!!!
What amazed me about this track was how trivial it was...if you are a CMO, Chief Marketing Officer, I would think you should already know what those 10 truths are.
1 - SEO is an ongoing process – as an executive in a company please don’t ask for miracles, you cannot just optimize your meta tags and think everything is “A OK,” now where are our rankings!!!???
2- The #1 position is not always everything and sometimes not even possible--- NO KIDDING!!! Multiple positions can and should be a blessing...
3 - The long tail is your friend --- if you are a CMO and do not know what the long tail is and that it can bring in extremely qualified traffic then maybe you should not be a CMO! Sorry just my opinion.
4 - Both paid and natural search are equally important. Ask yourself, do you want to increase brand awareness??? Well being seen more often will allow that and then some....
5 - Customers -- hear “their" language not "yours" -- yes by golly darn you betcha -- you should be speaking to your customers telling them what they WANT to hear not what YOU want to say!!
**SIGH** half way through what a CMO should already know!!
6 - Web pages are not the ONLY assets you need to optimize -- come on folks there are Press Releases, blogs, articles so much MORE than just the web pages which should be optimized and even bidded on at times in paid search arenas.
7 - Integration is a must! -- if you are NOT sending the same message in print, that you are on the web there is a serious issue, get it together!
8 - Tools simplify everything -- well I was hoping to get some golden nugget from this statement, and well I didn't, yes tools simplify everything and yes you should be using them to make your life easier, but is there a new one, a better one????? I didn't get anything from this one other than if you are able to utilize tools to make your life easier and it does not have a negative affect on your consumer then good for you ... I already knew that – **SIGH**
9 - Bid on brand terms - if you are not doing this you are completely missing the boat ....enough said..
FINALLY – Number 10!!!
10 - Set goals -- ya think??? All CMO’s should know that goals need to be set, but you need to understand what you are trying to accomplish before you set those goals, be clear, and don’t be unrealistic, please!
Someone told me there were 11 things a CMO should know but I didn't buy it, this pretty much covers it unless someone else can think of something I might have missed. If so, please do chime in!!!
Monday, January 7, 2008
Favorite Pay Per Click (PPC) Blogs
Recently I came across an article regarding, Top Blogs Focusing on PPC (pay-per-click, or paid search advertising) for Google AdWords, Yahoo! Search Marketing, Microsoft adCenter, etc. I felt compelled to share this information that I learned from Clix Marketing. The list is pretty extensive, if you feel the urge to add to this list please feel free to do so.
Sneak Peak:
PPC Lab
PPC Super Affiliate
PPC Think
RedFly Marketing
SEM Geek
The AdWords Addict
The PPC Book
read more digg story
Sneak Peak:
PPC Lab
PPC Super Affiliate
PPC Think
RedFly Marketing
SEM Geek
The AdWords Addict
The PPC Book
read more digg story
Subscribe to:
Posts (Atom)