Tuesday, January 22, 2008

Catchy Linkbait Is Worthless Without Really Good Content

Recently I read an article that came from Search Engine Land regarding LinkBait. What is linkbait? The best definition I could find on linkbaiting was written in a blog by a man named Stuart Brown -- ahhh the love of blogs ** sigh ** Linkbaiting is essentially a piece of content placed on a web page - whether it's an article, blog post, picture, or any other section of cyberspace - that is designed for the specific intention of gathering links from as many different sources as possible. Does it work? It can if it is done the right way but it should not be considered as a sole source of long term traffic. Check out this post from Digg which basically says the best way to handle Linkbait is with really good quality content. Getting to the top spot on Social Network's doesn't mean you will automatically get the inbound links you really want....

read more digg story

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